February 2016

Marques ‘ Almeida FW16

Marques ‘ Almeida FW16

This brilliant portuguese duo designer are a breath of fresh air in this pretentios environment surrounging fashion weeks. They play in the “big arenas” but they stay humble and original, their clothes feel like they are born spontaneously on the streets by the hands of teenagers tired of conventional clothes and stores, desperatly craving individuality. This free-spirited brand also Continue reading Marques ‘ Almeida FW16

H&M Studio SS16

H&M Studio SS16

H&M has discovered something, unlike their biggest competitor Inditex, that does not bet on any special campaigns, you get what you see, H&M applies the opposite strategy, investing in big and distinct campaigns starred by celebrities and big models, special collaborations with high fashion designers and environmentally conscious collections. The two “fashion giants” couldn’t be further Continue reading H&M Studio SS16

Back to school

Back to school

  Coach 1941 gaves us an “All-American” collection again, from the varsity jackets to some traditional “wild west” / “life in the prairie” type of flower prints and embroyderies. The enphasys tough was definitely on school looks. You could dress pretty much every type of girl on High School’s social hierarchy with this collection, the geeky girl, the cheerleader, the Continue reading Back to school

A geisha army

A geisha army

Delpozo is not a mainstream brand, they define themselves as a prêt-a-couture house and this is understandable when you appreciate the intricate details of construction, silhouette and embroidery in this RTW collection. Delpozo gave us a romantic, colorful and feminine looks where he played with volume, textures and embeleshiments resulting in a memorable show that made me Continue reading A geisha army