February 2016

Marques ‘ Almeida FW16

Marques ‘ Almeida FW16

This brilliant portuguese duo designer are a breath of fresh air in this pretentios environment surrounging fashion weeks. They play in the “big arenas” but they stay humble and original,¬†their clothes feel like they are born¬†spontaneously on the streets¬†by¬†the hands of teenagers tired of conventional clothes and stores, desperatly craving individuality. This free-spirited brand also Continue reading Marques ‘ Almeida FW16

H&M Studio SS16

H&M Studio SS16

H&M has discovered something, unlike their biggest competitor Inditex, that does not bet on any special campaigns, you get what you see, H&M applies the opposite strategy, investing in big and distinct campaigns starred by celebrities and big models, special collaborations with¬†high fashion designers and environmentally conscious collections. The two “fashion giants” couldn’t be further Continue reading H&M Studio SS16

Back to school

Back to school

  Coach 1941 gaves us an “All-American” collection again, from the varsity jackets to some traditional¬†“wild west” / “life in the prairie” type of flower prints and embroyderies. The¬†enphasys tough was definitely on¬†school looks. You could dress pretty much every type of girl¬†on High School’s social hierarchy¬†with this collection, the geeky girl, the cheerleader, the Continue reading Back to school

A geisha army

A geisha army

Delpozo is not a mainstream brand, they define themselves as a prêt-a-couture house and this is understandable when you appreciate the intricate details of construction, silhouette and embroidery in this RTW collection. Delpozo gave us a romantic, colorful and feminine looks where he played with volume, textures and embeleshiments resulting in a memorable show that made me Continue reading A geisha army