So I was going to write something about this WWS (World War Style) discussion, where Vogue represents Brad Pitt and I guess bloggers are the Zombies, the outcasts, the infected people that are rotting away the fashion world, (btw, this is how my brain works nowadays, everything comes down to a Zombies analogy, I guess I’m just on edge because the Walking Dead premiere is just around the corner.)
I was going to write about how these comments from Vogue editors were so beneath them, that if they don’t really care about fashion bloggers they can simply ignore them, but actually they shouldn’t because bloggers are influencers with a huge following and fashion is an artistic form of expression but also a B-U-S-I-N-E-S-S worth gazillions that needs to sell clothes to those followers. . Again, I was going to reflect on this and try to add something to this argument but then I read Leandra’s opinion on this subject and she said it all. Just go and read it!!
Wait, I’ve changed my mind. I guess I have something to add.
Susie Bubble and Brian Boy were some of the bloggers that responded to this Vogue incursion and Brian Boy said that ultimately “It’s schoolyard bullying, plain and simple,”. I know how everything is considered bullying nowadays but I have to say that when you read the Vogue post you can almost hear the petty tone when they reference bloggers, you can picture how they all laughed at each other when Sally Singer said “(…) Note to bloggers who change head-to-toe, paid-to-wear outfits every hour: Please stop. Find another business. You are heralding the death of style.)” and then the other mean girl Sarah Mower responded “(…) So yes, Sally, professional blogger bit, with the added aggression of the street photographer swarm who attend them, is horrible, but most of all, pathetic for these girls, when you watch how many times the desperate troll up and down outside shows, in traffic, risking accidents even, in hopes of being snapped.(…)”. Then Alessandra Codinha gave the final punch “Am I allowed to admit that I did a little fist pump when Sally broached the blogger paradox? There’s not much I can add here beyond how funny it is that we even still call them “bloggers,” as so few of them even do that anymore. Rather than a celebration of any actual style, it seems to be all about turning up, looking ridiculous, posing, twitching in your seat as you check your social media feeds, fleeing, changing, repeating . . . It’s all pretty embarrassing—even more so when you consider what else is going on in the world. (Have you registered to vote yet? Don’t forget the debate on Monday!)”.
Can’t you imagine the scene, how they’re all pointing fingers and saying “Ha-ha!” like Nelson from the Simpsons. We get it, you don’t think they belong in the fashion circle, they don’t have the knowledge, they don’t really have the style and they must be craving attention otherwise they would just try and intern at fashion magazines and work their way up until they have a right to an opinion, the right to have something to say about trends, designers and so on. Well, isn’t the fashion business already the target of so many judgmental people that conceive it as a lesser form of art and as a capricious form of business. Everybody that remotely suggests that fashion should be taken seriously is laughed upon. I know that’s what I see on people’s faces when I say that this is what I want to do, they automatically take me as a frivolous and one-dimensional girl that is definitely not registering to vote. ( I can’t vote in this election unfortunately). And now other fashion lovers and influencers have to take this judgment from editors in fashion magazines?! I mean… Have you seen “The September issue”, even Anna Wintour is tormented by these sort of assumptions from her peers in the editing world and now you’re passing on these judgments to other people in the industry?
It’s not that we shouldn’t ponder what they are saying about the lost of authenticity in street style and no transparency when it comes to paid content but that’s not exclusively the bloggers fault it’s the result of the financial interests behind this business, because it is a B-U-S-I-N-E-S-S. You could also say that magazines aren’t that interested in covering new designers with small brands because they are not potential advertisers. It’s the same problem, you just can’t pretend that fashion only comes down to an art form,you can’t forget that it is an industry, a source of business and that the richest man in the world right now is not a “tech guy” he’s a “fashion guy”. These comments from the editors are simply hypocritical and also disrespectful, as all generalizations tend to be, to a lot of talented people that almost a decade ago discovered a way to express their passion for fashion in an authentic way, they touched consumers and other fashion lovers because their content felt refreshing and honest, something the magazines couldn’t deliver anymore. The industry was revived. So, no more of this judgement and hate, there’s a place for everybody so just trust the magazine readers and blog followers, we can tell who’s in it for the money and who’s in it for love.
ironically via Vogue.com